Project #2
SalonCentric × New York Fashion Week
Integrated Campaign
Overview
Developed integrated campaign content for SalonCentric’s New York Fashion Week activation, which extended the live event into a cohesive, multi-channel brand campaign across digital, social, and email. This campaign positioned SalonCentric as a thought leader and industry insider by producing culturally relevant storytelling, including coverage of the Black Beauty Excellence Luncheon.
My Role
Copywriter and Digital Content Producer
Campaign snapshot
1M+
Campaign Impressions
Multi-Channel Touchpoints
Event, Social, Email, Digital, Media, and Public Relations
Event Storytelling
Covering headlining industry moments at New York Fashion Week.
Influencer Collaborations
Spotlighting the beauty industry’s top talent.
New York Fashion Week SS 2024
Campaign Messaging Strategy
Defined a campaign narrative that transformed NYFW moments into multi-channel brand storytelling, including:
- Spotlighting professional artists through runway and backstage access.
- Positioning SalonCentric as a thought leader through clear, consistent brand communications during fashion’s most influential moment.
- Balancing prestige storytelling with performance-driven copy.
- Maintaining a unified narrative across live production and post-production event content.
Campaign Execution
Produced campaign content and live-event coverage across channels, including:
- Wrote campaign copy for social, email, and supporting digital assets.
- Supported real-time and post-event content tied to runway and cultural moments.
- Collaborated with experiential, social, brand, and email teams.
- Ensured brand voice consistency across paid, organic, and owned channels.
- Extended campaign lifespan through post-event amplification.
Results
Instagram post screenshot
saloncentric
Instagram post screenshot
saloncentric
NYFW & BBR LUNCHEON SOCIAL REELS
Reels
saloncentric
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